Little did I know when I made that photo how strong the non-conforming force in me would be. Growing up, I often wondered how (and why) my Type-A brain was equal parts MBA and BFA. Do you know a lot of creative types from small Ohio towns who love building profitable businesses and making art? That's what I thought.

This brings me to the most important person in the room—YOU. If I had to pick one thing in my career that made the biggest impact on my success...it's my relentless commitment to you, the human I serve, and the work I make for you.

I take my job seriously even though I always bring the good laughs. Right now, my job is to help you grow your business, lead your best life, and help you make that happen faster. I keep it simple, straightforward and hella fun with the straightest possible line to profits. I teach the same proven strategies that I used to create my tiny-but-mighty business that has made millions, served thousands, and allowed me to do what I love. 

And now it's your turn. I can't wait to help you and witness the unstoppable business, predictable flow of money and endlessly free life you cultivate &

I BELIEVE IN:

My family, health = wealth, curiosity, profits, homemade meals, dogs and going big with as little effort as possible. Some call this 'lazy', I call it smart.

I'm allergic to:

Fake stuff (think sushi grass), hustle culture, excuses, fluff (ski snow excluded), inefficiency, soy and I don't high five in workout classes (even before COVID).

YOU CAN FIND ME:

Mom-ing pretty hard when I'm not working with my amazing clients. Check the ski lifts, beach chair or national parks if I'm OOF playing with my fam: Tod, Emmet & Zoe.

COOL STUFF I’VE DONE:

Turned 10 clients into $1M+ worth of high-ticket business, scaled an “unscalable” creative service business to $8M+ in revenue, co-piloted a plane in the Amazon, climbed Cotopaxi, my business advice published in three books, sang ON STAGE with KT Tunstall, Sheryl Crow & Brandi Carlile (bold justified).

HARD STUFF I’VE DONE/am STILL DOING:

Beat breast cancer, learning how to write (ugh), avoiding career moves because I hate being on camera instead of behind it, making art, continuing to perfect the art of being a recovering perfectionist. 

Today you can find me mentoring my students online, working with my long-time favorite clients, creating content in my studio or filming new training for entrepreneurs. (Shhh...I'm also writing a book) But when I started my business, I HAD NO IDEA WHAT I WAS DOING. Every day felt like Bon Jovi wrote "Livin' On A Prayer" just for me.

When I started my first creative service-based business, Artisan Events®, I didn't know ANYTHING. I struggled with small things like how to find clients, how to sell, and what's a P&L, again? I got super excited when my credit card wasn't declined. It's embarrassing to think about my early days—I truly can't believe people paid me. But they did. And all I really needed to hook me was that very first dollar. After that, I was determined to never again check into Hotel Broke.

It's been a wild ride since I made that dollar. Since then, I've built service, product, and digital businesses in multiple niches, including my signature online education program, Smart Rich Creators.

Eventually, after lots of ass-kicking lessons while building my business in Denver and then Chicago, I turned my art degree into 7 brands, attracted 12 you-know-them-by-name celebrity clients, scaled an “unscalable” creative service-business into a 7-figure agency, and turned 10 clients into $1M+ worth of business all while I grew the online coaching community I nurture here today. Not bad after almost failing yoga in college!