Welcome to my internet home—I'm thrilled that you found me. You're here for stories, and I've got a few…
Little did I know when I made that photo how strong the non-conforming force in me would be. Growing up, I often wondered how (and why) my Type-A brain was equal parts MBA and BFA. Do you know a lot of creative types from small Ohio towns who love building profitable businesses and making art? That's what I thought.
Here, I help you—fellow entrepreneurs and creatives—confidently make more money by doing less and grow your business without the soulsuckery that plagues marketing.
This brings me to the most important person in the room—YOU. If I had to pick one thing in my career that made the biggest impact on my success...it's my relentless commitment to you, the human I serve, and the work I make for you.
I take my job seriously even though I always bring the good laughs. Right now, my job is to help you grow your business, lead your best life, and help you make that happen faster. I keep it simple, straightforward and hella fun with the straightest possible line to profits. I teach the same proven strategies that I used to create my tiny-but-mighty business that has made millions, served thousands, and allowed me to do what I love.
And now it's your turn. I can't wait to help you and witness the unstoppable business, predictable flow of money and endlessly free life you cultivate &
My family, health = wealth, curiosity, profits, homemade meals, dogs and going big with as little effort as possible. Some call this 'lazy', I call it smart.
Fake stuff (think sushi grass), hustle culture, excuses, fluff (ski snow excluded), inefficiency, soy and I don't high five in workout classes (even before COVID).
Mom-ing pretty hard when I'm not working with my amazing clients. Check the ski lifts, beach chair or national parks if I'm OOF playing with my fam: Tod, Emmet & Zoe.
Turned 10 clients into $1M+ worth of high-ticket business, scaled an “unscalable” creative service business to $8M+ in revenue, co-piloted a plane in the Amazon, climbed Cotopaxi, my business advice published in three books, sang ON STAGE with KT Tunstall, Sheryl Crow & Brandi Carlile (bold justified).
Beat breast cancer, learning how to write (ugh), avoiding career moves because I hate being on camera instead of behind it, making art, continuing to perfect the art of being a recovering perfectionist.
But building my businesses wasn't easy—because hard things are hard—until you realize it's easy if you design the right business.
Today you can find me mentoring my students online, working with my long-time favorite clients, creating content in my studio or filming new training for entrepreneurs. (Shhh...I'm also writing a book) But when I started my business, I HAD NO IDEA WHAT I WAS DOING. Every day felt like Bon Jovi wrote "Livin' On A Prayer" just for me.
With zero business or marketing know-how, I channeled my spreadsheet-loving, inner moneymaker and strategically chased my profitable business dreams so I could live life on my terms.
When I started my first creative service-based business, Artisan Events®, I didn't know ANYTHING. I struggled with small things like how to find clients, how to sell, and what's a P&L, again? I got super excited when my credit card wasn't declined. It's embarrassing to think about my early days—I truly can't believe people paid me. But they did. And all I really needed to hook me was that very first dollar. After that, I was determined to never again check into Hotel Broke.
It's been a wild ride since I made that dollar. Since then, I've built service, product, and digital businesses in multiple niches, including my signature online education program, Smart Rich Creators.
Eventually, after lots of ass-kicking lessons while building my business in Denver and then Chicago, I turned my art degree into 7 brands, attracted 12 you-know-them-by-name celebrity clients, scaled an “unscalable” creative service-business into a 7-figure agency, and turned 10 clients into $1M+ worth of business all while I grew the online coaching community I nurture here today. Not bad after almost failing yoga in college!
Team Beth Dutton
Archetypes in Branding
A ski trip with fresh powder
To my dogs snoring #truth
My Students - The only career thing I love more than turning my passions into profits is watching you do the same in your life! The gratitude I feel knowing my work creates success in your work is real and powerful—thank you.
This Doesn't suck
Adventures - Belize-it works for me while my business works for me, too.
Family Time - I designed my life and businesses to maximize every second with my family. I'm thankful my biz allowed me to travel that entire sweet summer when my babes were little.
The real-life people (and puppies) who make my world go round.
The neighbor kids call him Mr. Tod and it just works. He's exceptionally patient with my go-go-go energy and makes a mean Cape Tod, his signature craft cocktail. Also, he's the best.
Bunny hunters, destroyers of Kleenex®, inventors of the 4-hour slightly-awake-day, these lazy ladies live for salmon dinner night.
Sadie & Mavis
My first-born! He's blessed with the most amazing curls, is a solid snowboarder and is on his way to building his real estate career. He has travel-sized hot sauce on him at all times.
Zoe's make-up game is strong and matched by her luminous presence. Zo Zo teaches me everyday to check my pronouns, laugh more and drink more coffee. Oh, and increase the family nail salon budget.
Where I stand on the super important stuff...