Little did I know when I made that photo how strong the non-conforming force was going to be in me. Growing up I often wondered how (and why) my Type-A brain was equal parts BFA and MBA. Do you know a lot of creative-types that love spreadsheets, profits and persuasion from a small town in Ohio? That's what I thought.

Eventually, after a lot of hard lessons at business-life school in Denver and Chicago, I turned my art degree into 7 brands, 12 you-know-them-by-name celebrity & Forbes™ World's Billionaires List clients, countless awards, and named a top 20 wedding photographer. Not bad for almost failing yoga in college!

Which brings me to the most important person in the room—YOU. If I had to pick one thing in my career that made the biggest impact on my success...it's my relentless commitment to you and the work I make.

I take my job seriously even though I always bring the good laughs. Right now my job is to help you grow your business, be the best at what you do and help you make that happen faster. I pinky promise I won't tell you to step into your power...I keep it simple, straight-forward and helluva fun with the straightest line possible to profits.  I teach the same proven strategies I used to create my tiny-but-mighty creative business that made millions, served 1000s, and created enormous impact in my life doing what I love.

I BELIEVE IN:

My family, health = wealth, curiosity, profits, homemade meals, dogs, and going big with as little effort as possible.

I'm allergic to:

Fake anything (think sushi grass), excuses, fluff (ski snow excluded), inefficiency, soy (seriously), and I DON'T HIGH FIVE IN YOGA (even before COVID).

YOU CAN FIND ME:

When I'm not working with my amazing clients, I Mom pretty hard. Check the ski lifts, beach chair or National Parks if I'm OOF playing with my fam: Tod, Emmet & Zoe.

cool stufF:

Co-piloted a plane in the Amazon, climbed Cotopaxi, turned 10 clients into $1M+, one of my checklists was published in a book, and sang ON STAGE with KT Tunstall, Sheryl Crow & Brandi Carlile (Wait, WHAT?)

HARD things:

Beating breast cancer, figuring out Facebook ads, avoiding career moves because I hate being on camera, recovering perfectionist 

But my business journey wasn't easy...because hard things are marathon-training *hard*.

Today you can find me teaching my students online, working with my long-time photo clients, creating in my studio or filming a new course...but when I started my business journey, I HAD NO IDEA WHAT I WAS DOING. Everyday felt like Bon Jovi wrote "Livin' On A Prayer" just for me.

When I started out as a wedding photographer, I didn't know ANYTHING.  Small things like how to use my camera, how to sell, and what's a P&L, again? I got super-excited when my credit card wasn't declined. It's embarrassing to think about my early days—I truly can't believe people paid me. But they did. And that was all I needed...the very first dollar. I was hooked...and determined to never check into Hotel Starving Artist.

It's been a wild journey since I made that dollar. Since then I've built service, product, and digital businesses in multiple niches including my wedding studio, Artisan Events®. I have two-decades deep experience chasing biz dreams and more importantly making them real all while I maintain an unbusy family life. I 100% made so many WTF-was-I-thinking mistakes along the way. But what universally impacted my success no matter what business model, was my intense focus on learning, testing and experimenting with everything in my businesses. I am hell-bent on improving & automating everything except the magic. Don't touch the magic, friend.